Love Story 2050 team looks for luck in diamonds

When it comes to promoting their film, the team behind Love Story 2050 is leaving no stone unturned. Quite literally.

After marketing soft toys and bed linen with the film's logos, the team is tying up with a diamond jewellery brand.

And when you have a pink teddy bear grabbing the spotlight on stage, who needs a hero?

“I don't think Harman will look nice with ear-rings. So I came,” said Priyanka Chopra.

As they say no such thing as too much publicity. With the film inching towards its release date, it's no wonder there's been a promotional overdrive