Halla Bol is reaching the common man

Rajkumar Santoshi"s Halla
Bol has used an interactive marketing strategy. Since the film is vocal
about man's inner conscious, Halla Bol is reaching the common man
through street plays.

Spokesperson from Pyramid Saimira comments, "Regular
modes of marketing have been used over and again. Reaching the real viewer
through street theatre will be direct interactive marketing. We are targeting on
local issues, which will make people aware of it. We are taking these plays to
eight cities and in each city one artiste will accompany the theatre
group." One of the artistes from Ajay Devgan, Vidya Balan, or Pankaj Kapur
will be representing the film during the street play in each city. The street plays are organized and conducted by senior theatre
personality, Om Katare and his artistes. The theme of all the plays will gel
with the core storyline of the film. "Basically we are taking issues of
common man like the local Municipal Corporation, illegal constructions,
hospitals and health, and sexual harassment. These are the most written about
but least tackled issues because there is no unity amongst the citizens. I as
sutradhaar (narrator) will tell them to use their voice together in unison, to
go ahead and ‘Halla Bol" against injustice. Be together in
problems because what is one man's agony will become the second persons issue
tomorrow. Do not keep quite," explains Om Katare about their script and
plans. Producer Abdol Samee Siddiqui adds, "Our street theatre will take
the reel to the level of real. We have gone with Om due to his experience and
exposure to street plays."These plays will be taken to the cities like Delhi, Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai. Entire schedule will be held
from January 1 to January 10 since Halla Bol is releasing on January
11, 2008. Halla Bol is produced by Abdol Samee Siddiqui and India News
under the banner of Sunrise Pictures Pvt Ltd., and is directed and scripted by
Raj Kumar Santoshi. Halla Bol is presented and distributed globally by
Pyramid Saimira Theatre Ltd. The starcast of the film includes Ajay Devgan,
Vidya Balan, Pankaj Kapur and Darshan Zariwala.