Love Story 2050 team looks for luck in diamonds

When it comes to promoting their film, the team behind Love Story 2050 is leaving no stone unturned. Quite literally.

After marketing soft toys and bed linen with the film's logos, the team is tying up with a diamond jewellery brand.

And when you have a pink teddy bear grabbing the spotlight on stage, who needs a hero?

“I don't think Harman will look nice with ear-rings. So I came,” said Priyanka Chopra.

As they say no such thing as too much publicity. With the film inching towards its release date, it's no wonder there's been a promotional overdrive

Priyanka Chopra colours her hair Red for Love Story 2050

Many of us must have by-hearted the idioms and phrases that were taught to us in our school days. But Priyanka Chopra is one such Bollywoodian who did not by heart the phrase 'Dedication is not what others expect of you, it is what you can give to others', but has lived up to it and with great élan and style.

The dedication level of this chic is so very extraordinarily high, that it can actually give many others a huge complex. The recent example of the Chopra girl's commitment came in the forefront while she shooting for the 'futuristic' blockbuster Love Story 2050. The shot required her to sport red coloured hair. And guess what! Priyanka actually went ahead and dyed her hair red in colour, instead of opting for the easy way out - sporting a wig, like many others.

The 'hands and brains' at work included the ace make-up artist Mickey Contractor, Director Harry Baweja and celebrated hairstylist Thea, who spent a whopping six months finalizing on the right look. Harry Baweja said that the call of the situation was such that it required Priyanka to look like someone from the future, at the same time not look like an alien. And Baweja was so very touched with Priyanka's dedication towards her role because it was not once, but thrice that she changed the colour of her hair. The first time it was red, then, black and then back to red as she is playing two roles in this film.

With so much dedication flowing from Priyanka Chopra, we just feel that Harry Baweja is simply sitting on a 'futuristic' goldmine.

Priyanka Chopra gets pregnant

After a bountiful 2006 (Krrish and Don), last year was quite downbeat for top Bollywood actress Priyanka Chopra with films like Salaam-E-Ishq and Big Brother failing at the ticket window. To add to that, she was away from the limelight or as they say, out of circulation! But that had more to do with her personal and legal problems related to the differences with her ex-secretary, Prakash Jaju.

However, there is good news for the fans of Priyanka Chopra as the current year is sure to set the record straight. With projects like Goldie Behl's Drona, Harry Baweja's Love Story 2050 and Madhur Bhandarkar's Fashion, the future appears bright and it seems that Priyanka is all set to regain her top position. Coming to Bhandarkar's (famous for cashing in on topical subjects) Fashion, the film is already hogging the headlines. The reason for the above is Priyanka's controversial pregnancy scene in the climax. The said scene is deliberately being publicized as being inspired from the real life of a top model, but that is only a publicity stunt. One has to commend Priyanka for going public with the fact that the said scene is of utmost importance to Fashion's climax and is not based on anyone's personal life.

The girl indeed has guts. Kudos and all the best to you Priyanka!